How do you attract young talent from impoverished backgrounds into PR?
Brief: Create an engaging brand for the Youth Possibility Programme (YPP), the first social mobility initiative of its kind for young adults.
Creative concept: giving vulnerable youth a chance. Targeting individuals aged 19-23, our strategy is to adopt a lively, urban, and dynamic approach to resonate with the youth. YPP serves as a catalyst, empowering young people to shape their futures.
Design execution: The logo is confident, bold and modern. The photography plays a central role in conveying the essence of empowerment, employing unique angles to create a sense of stature, to inspire the audience. Vibrant colours mirror the diversity of our audience, reinforcing a connection with their varied backgrounds.
