Brief: Develop a series of animations showcasing the company’s capabilities in ocean exploration and its progress toward a net-zero approach.
Design execution: To tackle this challenge, I created a series of videos designed to stand out individually while maintaining a consistent colour palette and tone of voice. The environmental organisation’s signature blue served as the basis for the colour palette, with flashy contrasts and bold pairings helping the videos stand out. The animations are easy to understand, accurate and visually exciting. I designed the storyboard, all illustrations, animated and finally SFX and VFX.
Results: The animation successfully bridged the gap between the scientific realm and everyday reality, generating engagement from the general public, students, and potential collaborative partners. Furthermore, the positive reception led to additional requests for animations, resulting in the ongoing production of a comprehensive series.
